- 目录
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第1篇管理渠道经理岗位职责任职要求 第2篇管理渠道经理岗位职责
第1篇 管理渠道经理岗位职责任职要求
职责描述:
1. account for top-line target and in-store execution kpis of the territory distributor
establish the mdlz way of distributor management: business plan & review, kpi management,(right store & psa), system operation, order to cash management, ts management and inventory management
align distributor business plan(dbp) with td on regular basis & action plan to ensure the sustainable & profitable growth for both mdlz and td
set clear monthly business target for distribution and align on execution plan
conduct monthly business review with td gm and dom to review the achievement against the target and find out the opportunity in channel
2. closely cooperate with dom to ensure the kpi achievement on td scorecard
cooperate with dom to establish a strong td functional team, including sales, finance, customer service, logistics, system and human resources
conduct the regular assessment on distributor’s capability based on the scorecard developed by mdlz
develop detailed action plan to improve distributor’s capability (sop deployment)
coach dom to manage td sales force in mdlz way
3. enhance td operation capability by executing td operation manual
provide coaching and training to td sales force to ensure good quality understanding and execution in accordance with td operation manual
assess td capability regularly according to the scorecard and design customized development plan
build capability & transfer knowledge to the distributor sales team and organization (system (dms/sif) operation, sop deployment, in-store execution, route plan, finance, hr and etc.)
4. maintain good relationship with top retailers to drive sales target achievement
conduct business review with important stores based on the detailed analysis, such as post data, inventory data.
coordinate with internal teams to resolve the daily operation issues and provide best in class service to customer
negotiate with independent store on some in store activities according to the standard guideline, such as new product listing, promotion plan, display, etc.
lead sales rep. team to carry out the contract items which confirmed by ka team
5. delivery of first class in store execution
train & coach mdlz sales team to ensure the standard & qualified execution
regular store visit to monitor the execution quality
6. effective internal communication
keep good communication with regional cp&a team ,ka team or distributor sales team if needed to ensure the good understanding of company policy and execution quality
collect market information and feedback to relevant team timely
7. mondelez sales force team management and capability improvement
set clear business target for each team members and closely tracking the achievement timely and keep continuous review to improve the efficiency
provide in-store coaching according to the companywide guideline
complete the performance management cycle with high quality according to the guideline from companywide
discuss with team members on their development plan and provide closely coaching
任职要求:
education degree: college graduate or above
experience:
6~8 working experiences, at least 5yrs in fmcg industry.
at least 3 yrs experience in team management and distributor management
solid experience in ka and traditional trade management
good communication skills and people agility
skilled user of office software(outlook,word,excel,ppt)
管理渠道经理岗位
第2篇 管理渠道经理岗位职责
职责描述:
1、负责信用卡第三方推广平台的开发及管理:
(1)负责信用卡第三方推广平台的投放管理,监察全流程数据,并对此进行优化;
(2)协同外部及内部,提升转化比例,促进发卡;
2、熟悉信息流、竞价类广告优化机制,针对业务目标能够树立完整优化方向与目标;
3、协同产品部门,制定广告创意,优化广告素材,对投放效果进行数据跟踪及效果分析,提升投放效果;
4、分析市场情况,对同业模式、数据及动态进行监控,提出优化策略。
任职要求:
1、本科及以上 ,专业不限,3年以上互联网广告产品运营、投放优化相关工作经验;
2、较强的数据及业务分析能力,善于通过数据分析挖掘问题,并制定相应的运营策略;
3、出色的沟通协作和项目管理能力,具备解决负责问题的能力
4、有团队意识,工作积极主动,责任感强,能够有效推动项目完成。